76. Before and After Color Analysis Photos

There is a pervasive trend in seasonal color analysis websites and books to  stage "before" and "after" photos.  The "before" pictures appear in a disparaging light, and the "after" pictures are enhanced.  Take a close look.  It's actually effective, though deceiving, advertising. 

You might see the following staging effects, among others. All strive to present the "after" model who's wearing a color from the "correct" palette in a favorable light.

In "before" photos

• Hard, bright lighting that leaves the subject looking "washed out."
• An unflattering facial expression, such as an unnecessarily wrinkled forehead.
• An unflattering pose.
• Unflattering clothing, accessory, and/or hair style.

In "after" photos

• Soft lighting with proper exposure.
• A relaxed, pleasant facial expression.
• Small, but significant, improvement in pose.
• More becoming clothing, accessories, and/or hair style.

Notice that the photographer's tricks, above, disallow an objective judgement of the better color choice.